White guide App Redesign

case study


White Guide is the leading guide system for restaurants, bars, Café who are leading the the field of gastronomy and restaurant culture in the Nordic region. In Sweden, their guide has been published since 2005. Every year, about 800 restaurants are tested and assessed, of which 600 are given a place in the guide. White Guide performs their tests anonymously (with a table order in fake name) with serious and innovative hook, fully transparent about the assessment criteria with a high level of journalistic integrity.


​​​​​​In 2013, WG had a problem with their app not being updated to the current style of design. The world was moving into more of flat style design following Human Interface Guidelines set up the respective mobile platform. WG wanted to update their at the same time wanted to create a system where users would benefit of their function.
In addition, WG wanted a solution where users can consume guide through the app and at the same time bring in some form of digital revenue for the brand by selling digital products through the app.

My Process



Ideate & Prototype

Test & Iterate

As part of my design process, I gathered all the necessary requirements from the business to understand what is needed and how to perceive the project. In the next step, I did a market research on how the patterns related to restaurants and their review model that are present in the open web and gathered necessary information about the usability and patterns for this project.

The app has the ability to search restaurants and cafes that were rated by White Guide. I designed on the conceptualization to delivering the digital assets for the mobile developers for the 2 platforms iOS and Android.

Using paper prototypes method and sketching I was able to map out the whole app design structure and how it will help the business and the users. After the decision is established for the structure, I designed the necessary prototypes for the stakeholder to review and approve it.

Solution & Impact

The whole app was redesigned from the scratch to give a minimalist and simple view to be in line with the brand. After the app was launched we were able to observe more usage of app and through the in-app purchase model of the app we were able to provide solution in a way that is consumable by the user.

My Role

  • Market Research
  • UX/UI Design

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