ESA IR Website Redesign 

case study


Extended Stay America (ESA) is a hospitality company that goes beyond basic accommodations. ESA provides long-term stays with fully equipped kitchens, wifi, on site laundry to make it your second home. The company owns and operates around 557 hotel properties and it is a public company trading under the STAY ticker on Nasdaq.


ESA had a legacy website that was not responsive and the design was outdated. The client was getting issues from the users about the usability on a mobile browser. There was frequent complaint about it as well. The client needed a website that would be responsive and it should be ported out to a third party vendor(NASDAQ) where it would be hosted.

My Process



Ideate & Prototype

Test & Iterate

As part of my design process, I gathered all the necessary requirements from the business to understand what is needed and how to perceive the project. In the next step, I did a market research on how the patterns related to Investors are present in the open web and gathered necessary information about the usability and patterns for this project.

Using paper prototypes method and sketching I was able to map out the whole website structure will be design and how my design will help the investors. After the decision is established for the structure, I designed the necessary prototypes for the stakeholder to review and approve it.

After the design had been approved, I developed the necessary HTML/CSS code in line with the W3C guidelines and did also test for the responsiveness for different devices.


Solution & Impact

After the code was deployed in NASDAQ server, we saw a huge traction of visitors for the website and it solved the usability issue of mobile web as the website was designed and developed to support responsive design. Engagement of the investor relations website improved.

My Role

  • Market Research
  • UX/UI Design
  • Design conversion to HTML/CSS