ESA Investor Relations

Website Design

Client

Extended Stay America

My Role

Market Research
UX/UI Design
Design conversion to HTML/CSS

Deliverables

Wireframes
High fidelity design
HTML/CSS Code

Project Info

Problem

ESA had a legacy website that was not responsive and the design was outdated. The client was getting issues from the users about the usability on a mobile browser. There was frequent complaint about it as well. The client needed a website that would be responsive and it should be ported out to a third party vendor(NASDAQ) where it would be hosted.

Solution

After the code was deployed in NASDAQ server, we saw a huge traction of visitors for the website and it solved the usability issue of mobile web as the website was designed and developed to support responsive design. Engagement of the investor relations website improved.

Website Redesign

About the client

Extended Stay America (ESA) is a hospitality company that goes beyond basic accommodations. ESA provides long-term stays with fully equipped kitchens, wifi, on site laundry to make it your second home. The company owns and operates around 557 hotel properties and it is a public company trading under the STAY ticker on Nasdaq.